Many of the latest casino news articles center around the topic of the newly emerged affiliate markets around the globe.
As the trend for globalization becomes more prominent and marketing restrictions tighten in some European jurisdictions, many affiliate companies have begun to explore casino markets of Asia, LATAM, Africa, and the countries of CIS block. The gambling markets of Canada and Australia have risen to prominence in recent years as well.
The US has also been a huge focus for many providers of affiliate services. The need to obtain an operating license in every state, however, drives away many companies, leaving only those with the big budgets to stay.
Experts believe that market research is mandatory for affiliates
Affiliates can encounter multiple challenges when entering a new jurisdiction. Experts from the panel “New market pioneers” at the CasinoBeats Summit have unanimously stated that detailed market research is a key to the successful launch in a new territory.
Johan Styren, the CEO of DilantiMedia, has highlighted the importance of embracing the new culture. Styren provided Japan as an example, where adapting popular pachinko games for virtual slot machines was a huge success. The expert has also noted that building trust with the customers is vital for the affiliates, especially in the Asian market.
According to Marcos Oliveira, the CMO at Clever Advertising Group, entering the new market is always a process of trials and errors. The extensive knowledge of payment methods and types of games that are popular in a country can help to avoid some mistakes. In any case, the affiliates have to wait for traffic to come in and analyze the response of the audience, optimizing their content accordingly.
Affiliate companies should adhere to a revenue-share business model and build their strategy from a long-term perspective.
Alison Brincat, Head of Affiliates at Branders, believes that the affiliates should create the most optimal user experience, considering all the aspects of the market. Brincat has added that the communication between operator and affiliate is also important at every stage of the marketing process.
Read more: The best bonus codes for 1xslots casino
Read more: An ultimate review of SkyKings Casino