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UK PM Seems to Move forward with Gambling Ads Ban

29 January 2021, 15:41
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News about the betting sector in Great Britain may disappoint bookmakers in the nearest time. According to the information from reliable sources, the UK Prime Minister Boris Johnson is going to support the ban related to gambling advertising on shirts.

UK PM Seems to Move forward with Gambling Ads Ban

It is expected that the law will influence the Premier League immensely, which will lead to huge losses in revenue.

Arguments between EFL and Johnson's cabinet are inevitable

Earlier, the English Football League (EFL) representatives tried to find persuasive reasons to impact the Prime Minister’s decision about the collaboration between football and gambling companies. The EFL executives have written a letter to the Department for Digital, Culture, Media and Sport (DCMS) explaining that advertising restrictions will affect clubs from the lower league negatively, in addition to great harm done by the pandemic.

EFL was ready to support the changes related to betting operators but to some extent. However, it emphasizes that a complete following of experience of other European countries, which have imposed a total ban on sponsorships, isn’t reasonable. The league representatives, to support their petition, provided an example of Sky Bet, the league sponsor that donated much to the promotion of responsible gambling. Now the betting and football sectors can only wait for further steps taken by the Minister’s senior cabinet.

Read more: Licensing for gambling: Europe’s regulations

Read more: Betting on football: tips and strategies

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