According to the English Football Association press service, FA will review the sales process of its media rights after being criticized by state authorities.
The government’s criticism was connected with the fact that twenty-three matches of FA Cup were streamed on the Bet365 website last week. Sports fans were able to watch the games not only on the betting operator’s website but via its mobile app as well.
The basis for this is the deal as of 2017 signed between the Football Association and the IMG agency. In accordance with this agreement IMG is allowed to sell rights to broadcast live footage of FA Cup games to betting companies.
After the move, FA received tons of criticism since in June 2017 the association officially announced distancing itself from the gambling market and commercial partnerships with it.
The above-mentioned deal will expire not earlier than the 2024-2025 season. According to FA spokesperson, until then the Football Association is obliged to provide betting rights for FA Cup games.
However, the FA representative added that after the deal’s expiration date they will review their approach to the upcoming media rights deals to reflect their gambling strategy in a better way.
As mentioned earlier, British football fans expressed their desire to receive more information regarding risks connected with gambling.
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