According to Sergey Portnov, chief executive of betting company Parimatch, the endorsement from such famous sportsmen as Mike Tyson and Conor McGregor is crucial for a bookmaker to stand out from others.
Portnov was one of the speakers at the recent conference Betting on Sports where he explained the advantages Parimatch received from cooperation with Tyson and McGregor, especially in terms of reaching new demographics.
According to the expert, these famous athletes always receive a lot of attention. Thanks to brand ambassador contracts with them Parimatch has managed to reach the social media audience but at the same time not forgetting about the generation which grew up in the years of Mike Tyson’s glory.
Portnov added that a key element of these partnerships was a certain degree of showmanship and artistic features of both McGregor and Tyson.
As mentioned earlier, Brazilian lawmakers conducted public consultations regarding sports betting industry legalization in the country.
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