The process of licensing the online gambling industry has already begun in the Netherlands and has become one of the most important topics of the latest gambling news. Thus, the LoginCasino.com.ua team decided to talk with Henk Wolff, founder and chief marketing officer of the Dutch Gambling Association (DGA).
The Dutch Gambling Association is the organization aimed at helping new Dutch companies enter the market, obtain licenses, and providing ready-made technical solutions for gambling platforms.
Henk Wolff said that he came up with the idea of creating an association because he had already worked with several online casino platforms and none of them could provide an optimal experience for the player, since most of them had been very outdated. “They did not have the necessary marketing tools, financial and marketing reports, opportunities for players, personalization,” added the expert.
According to Henk, the DGA helps not only with the legal aspects in the process of license application, but also with website customization, conversion and optimization improvements, weekly or monthly reporting.
Watch the full interview on the YouTube channel:
Regarding the conditions for staff, Henk admits that the mix of work formats (remote and in the office) gives an excellent result: “I still want to learn a lot. So teamwork and continuous development, learning is the way forward. And this is how we have always seen business, and this is how we see DGA.”
The issue of software, which is aimed at combating money laundering, was also not ignored. Henk Wolff says frankly that Dutch regulation sets very high standards for casinos to prevent money laundering.
“We at the DGA do more than just comply with the law. To control security, we have artificial intelligence that will constantly evolve and automate its work when it encounters signs of money laundering. Thanks to the Dutch rules for setting such a high standard, because it also reinforces our desire to improve.”
At the moment, the illegal gambling market is a problem for the Netherlands. Many people play and do not even know that it is illegal. Kansspelautoriteit (an independent body that supervises and regulates gambling in the Kingdom of the Netherlands, KSA) is effective in blocking illegal casinos. If necessary, its representatives ask Internet providers to block illegal virtual gambling establishments. At the same time, Henk believes that the KSA should do the same with bank accounts in order to prohibit bank transfers to illegal online casinos.
According to the expert, the KSA goes through the entire history of the operating company and conducts a full background check. And this is very good because it guarantees that there are no illegal companies on the Dutch market. In addition, the body also carries out checks of the operators from time to time. The license is issued to them only for five years, then it will be revised.
Preventing gambling addiction on a national scale is an important part. Therefore, when registering, players can set their maximum limit on how much they would like to play every day, week, month. They can also exclude themselves for a certain period – for a week, six months, and maybe even forever. The fact that the player has self-excluded himself or herself is reported to the KSA.
Henk admitted that he finds it surprising that the Netherlands, a modern Western European country, has only now allowed online gambling. The expert adds:
“But that's because we have worked so hard on it to make it safe. After all, gambling is not a way to get rich quickly, games are intended solely for entertainment. "