As New Zealand’s lottery news articles inform, Lotto NZ is preparing for great changes in its online sector. The main aim is to improve customers’ digital experience.
Lotto NZ, New Zealand’s national lottery, is going to spend a considerable sum of money on its upgrade. However, the primary focus is its online sector. As the majority of lottery players have switched to the online vertical because of the COVID-19 pandemic, the lottery’s website and smartphone app need to be improved to deliver the best customer experience.
The project requires much investment and time
According to the latest data, approximately twenty-five million NZ dollars have been allocated for the project. The whole sum will be spent on implementing innovations in the lottery’s technologies. Having started in 2019, the initiative will finish in the first part of the next year.
Chris Lyman, Lotto NZ Chief Executive Officer, has commented on the situation and provided some data. He said that they had noticed the increase in online ticket purchases. More than 200 000 players registered on the official website to play online because of the pandemic. This number of users is peculiar to 2 years, but such figures have become a reality for several months. That is why the lottery executives have decided to improve the technical aspects of its online platforms, including the website speed and user interface.
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