The number of television gambling advertisements in Norway has reduced due to the country’s gambling regulatory body Lottsift’s efforts. Foreign gaming operators now do not spend much money on advertising their products to the Norwegians on local television stations.
In the period between August 2018 and July 2019, the number of advertisements concerning gambling on Norwegian television decreased by considerable thirteen per cent on a year-on-year basis. Changes regarding gaming advertisements sponsored by foreign operators on TV in Norway also took place. Their number declined by nineteen per cent.
Gunn Merete Paulsen, the Chief of Norway’s gambling regulatory authority, claims such a decrease is the result of the law enforcement actions taken by the regulatory body in this industry.
It should be mentioned that in May, the country’s authorities established stricter measures in order to control gambling payments. According to the government, from now on, payments cannot be made to gambling operators that are illegal. Besides, no one is allowed to receive any type of payments from unauthorised operators.
As mentioned earlier, the gambling trade association in Sweden announced that the guidelines introduced in 2019 led to positive changes concerning gambling advertisements.
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