The UK news about the betting industry discusses much the House of Lords Select Committee’s suggestion to prohibit advertising of bookmakers on footballers’ clothes.
The committee sees a lot of reasons for this. In general, this ban will help to reduce the harm from the gambling industry and to protect viewers from gambling addiction. Its representatives are sure that the current situation connected with the position of betting operators in sports is extremely negative and is promotive of problem gambling.
Gambling advertising shouldn’t be near sports
According to the committee lords’ opinion, advertising of gambling firms and sports are incompatible things. The normalization of betting ads can lead to a bigger number of people who suffer from addictive gambling. Moreover, it may involve children who watch football matches as well. The committee says that the Premier League is responsible to its younger audience for the messages it delivers during its events.
The initiative has found the support of many people in the country. For example, the representative of the charity organization that helps addictive gamblers has confirmed that this ban may help to prevent minors from negative effects of gambling. The new law will come into force by 2023.