The National Football League’s official commented on the launch of a partnership between the league and bookmakers in the new season.
The kickoff of the NFL’s 100th season is scheduled for September 5, and US league’s fans are ready to crowd the country’s stadiums to support their favorite teams. After the Supreme Court repelled the sports betting ban this May, it was anticipated that the National Football League would join other US sports leagues to sign a partnership agreement with one of sports betting operators.
However, according to the league’s Chief Strategy & Growth Officer Christopher Halpin, the NFL does not even have any regulatory background to start such cooperation. He said that the NFL would initially try to enter into partnership with sportsbooks outside the country in order to better prepare for the same step in the US.
By the way, the National Football League’s current cooperation with Ceasars Entertainment and Sportradar proves that the league is considering options to deepen the cooperation with such companies and sign a sports betting partnership agreement in the future.
The NFL’s popularity continues to grow, as well as the number of fans making bets on football. However, their rate is only about 20% of all US football fans. That is why the transition to sports betting popularization by the league should be gradual.
As mentioned earlier, Swedish authorities continue to combat underage sports betting in the country.