On April 1, 2020, new regulations connected with the advertising of gambling services will take effect in Denmark. The providers of iGaming products should be ready to reconsider their marketing campaigns to make them compliant with new rules.
The issue of the regulations is in adding more information, which is focused on responsible gaming, to advertisements. Thus, providers have to specify the age restrictions for players who get access to games and it can help to prevent minors from gambling. They also have to include the information about the ROFUS – the national register – in their ads. In addition to this, all users are obligatorily redirected to the guide created by the Danish Gambling Authority where they can read about responsible gambling.
Here is some valuable casino news with the up-to-date facts on the industry.
The Danish gambling regulator: “The regulations may seem difficult to follow”
The regulator proves that it isn’t an easy task to follow all the marketing rules. Its representatives are sure that they will get many questions from the owners of gambling companies who won’t know how to apply them appropriately. However, they say that more explanations will be provided in the future to make everything clear. For example, they will create a special guide with the pattern of well-arranged requirements.
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