Clarion Gaming has announced that iGB Live! 2020, scheduled to take place on September 22-25 at the RAI in Amsterdam, has been postponed to 2021. The show will now take place at the same venue on July 13-16, 2021. This year’s shows to be replaced with new, innovative content and networking formats.
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While iGB Live! 2020 had a critical mass of core exhibitors and sponsors, as well as strong pre-registration numbers, the iGB team ultimately opted to push the event back to its normal July dateline next year as a result of the constantly evolving situation and safety concerns regarding novel coronavirus (COVID-19).
In recent days, new travel restrictions have been announced by European governments, amid an increase in COVID-19 cases in some countries. Despite the industry’s strong support for the event under difficult circumstances, the postponement will help ensure the show delivers exceptional outcomes and experiences for attendees and commercial partners in 2021.
Commenting on the decision, group event director Naomi Barton said:
“As disappointing as this news is, we feel it is the most responsible decision to take. We really wanted to deliver this event for our partners and stakeholders. However, with measures that are beyond our control, we feel a postponement is the right thing to do, as we cannot guarantee that delegates, exhibitors, and sponsors will be able to get to the event safely. If we can’t deliver the value and return on investment that is experienced at our events, we will wait until that is possible.”
With the physical event postponed, the iGB team will instead focus on connecting affiliates, operators, and suppliers in a different way. A brand-new initiative, iGB Network, is being developed, details of which will be announced in due course.
More than 1500 igaming and affiliate marketing professionals have already signed up for the iGB Live! Online platform, which includes all video sessions from the digital show on demand, and will be updated with exclusive content throughout the year.
The rescheduled show now looks set to coincide with the launch of the Netherlands' online gaming market, scheduled for July 2021.
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