The pandemic and lockdown had an ambiguous effect on the gambling industry worldwide. According to pokers news and experts’ opinions, some sectors were damaged hardly (for example, sports betting), while others were thriving during this period. One of them is online poker.
The GGPoker representatives told Login Casino about the strategies they had applied during the lockdown, and what results they had achieved. The information was provided by Paul Burke, PR & Content Director at GGPoker.
GGPoker named strategies that allowed it to stay afloat
The company representative confirmed that poker had gained momentum during the COVID-19 pandemic.
“We think this is for two reasons: people still want to interact with others during the current restrictions, and, of course, there have been no or reduced sports betting opportunities at various times compared to pre-pandemic. The best e-gaming option in 2020 for customers that sought both human interaction and gambling was poker,” said the representative.
He also added that Texas Hold'em remained the most popular poker variant played during the lockdown period, together with the GGPoker unique games:
“Both our tournaments and cash games surged in popularity, while our unique game types, such as All-In or Fold, Rush & Cash and Spin & Gold, all proved extremely popular with our players, new and old.”
Speaking about the strategies, which the poker room had implemented during the lockdown, the representative said that they had decided to launch more freerolls and low buy-in events. GGPoker ran #stayathome freeroll tournaments every hour for its players in most jurisdictions and handed out more than $100 000 a month on freebies. This and other solutions allowed the poker room to increase sign-ups by 50%.
Poker is a highly-competitive market
The GGPoker spokesperson has backed the fact that the poker market is very competitive right now. He has said that there is always innovative and aggressive competition in all markets where the company operates. However, GGPoker learns from what is going on in the wider industry, maintains focus on its product, and anticipates customers’ ever-changing preferences and trends. This approach and its software, which has advantages over competitors' mobile software, have helped it to succeed even under rough conditions.
As the company states, the LATAM and CIS regions have the biggest potential growth. The company will continue to develop new software and solutions to attract more players from various regions. Customer acquisition is also among the most crucial topics for the poker vertical. According to GGPoker, new-player rewards, the development of unique tournament types, and series are powerful tools when it comes to acquisition, as well as offering customers already familiar with poker exclusive products that they may not be able to experience anywhere else.
Read more: Honest GGPoker review from Login Casino
Read more: List of the best poker video games