Norwegian broadcasters risk losing a significant part of their revenue if a ban on television gambling advertising is introduced in the country.
Offshore gaming operators are actively using a loophole in Norwegian legislation, which allows them to broadcast ads on gambling from outside Norway. However, local authorities represented by Lottstift gambling regulator started the campaign pursuing this loophole’s closure.
This step is prompted by the increase in the number of problem gamblers playing online casino games. The national state gambling operator Norsk Tipping supports this initiative and does not promote its products on TV.
However, major local broadcasters Nordic Entertainment Group and Discovery Networks Norway would be negatively affected by the gambling ads ban. The companies would lose up to €50 million annually and no longer be able to invest in the Norwegian TV sector development. Thus, the country’s media industry will face some challenges.
The authorities see that problem arising after the ban introducing, but according to the Minister of Culture and Gender Equality, Trine Skei Grande, the industry should find additional sources of revenue and not depend on gambling advertising. In his opinion, the citizens’ well-being must be more important for the country than possible negative consequences for the media.
As mentioned earlier, a new advertising regulation in Spain will prohibit gambling operators from promoting their products on TV.
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