Although Sweden changed gambling regulations in 2019 and opened its market to private operators, there are still plenty of drawbacks to be fixed in their laws. Taking into account that taxes from gambling are positively influencing the Swedish economy, further steps should be made to transform the industry into a more profitable one.
The SBC Summit Barcelona - Digital allowed us to look at the gambling industry from another angle, highlighting and putting unexpected issues on the discussion desk. One of the suchlike questions was Swedish legislation and regulation, which had been changed at the beginning of 2019 but still is the topic for the gambling news to discuss.
Among the primary reasons to adjust gambling laws was opening the market to private operators, giving others the chance to compete with governmental Svenska Spel. The state-owned provider has full control over both online and offline sectors. However, as it always happens with monopolies, it led to quite a low customer satisfaction level and turned clients on to the illegal use of online gambling facilities.
Where can Swedish gambling legislation be improved?
The speakers of the SBC Summit Barcelona - Digital mentioned several problems that should be fixed in this regard. Amid the most actual ones were strict penalties for violations, which was admitted by Fintan Costello, a Managing Director at BonusFinder.
"Sweden has increasingly big fines compared to offshore licensing operators and rules. A few influential international operators didn't want to come this year to Sweden as it caused too big risks," he said at the panel dedicated to the Swedish gambling sphere.
Morten Ronde, a Managing Director at Nordic Gaming, highlighted another element for improvement.
"To me, bonus rules should be changed as the recent sales promotion is not perfect." Even though gambling market openings led to real contests, some experts see a sided attitude towards all private gaming operators. "State should be a referee only, but not a player itself," concluded Gustaf Hoffstedt, a Secretary-General in the Swedish Trade Association of Online Gambling.
Other spokesmen also agreed that Swedish Gambling Authority was making slow steps towards resolving the recent issues and ignoring gambling providers' problems.
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