As it has been announced in the latest gambling news, Danske Spil – the state-owned lottery services provider – has entered into a partnership with Playtech.
The cooperation between an operator and gambling software developer is aimed at Danske Spil’s acquisition of the virtual sports offer.
Operator hopes to attract more customer with new product
The software developer has created the product, which meets the Danish national lottery’s needs. Due to the lack of sports events caused by the pandemic, Danske Spil decided to add virtual sports products to its lottery services, which could increase its audience. It is noteworthy that the developer has customized its solution exclusively for Denmark’s citizens.
The state-owned gambling company has chosen several verticals for its portfolio, including tennis, football, horse and greyhound racing, cycling, etc. It is going to provide its current and future customers with the opportunity to bet on virtual sports, using odds and previous results. Moreover, the new offer is based on cutting-edge motion capture technology.
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