According to the latest UK’s betting news, football in the country sees a considerable decrease in sponsorships from betting companies during the last several years.
As the recent data indicate, only nineteen clubs, or forty-three percent, of the top level have contracts with gambling operators. It is the smallest number since 2016-2017 when only eighteen football teams have used such sponsorships.
Betting advertising remains a controversial question
As has been mentioned, it isn’t the first time when football has a decline in sponsorships from bookmakers. The situation has been changing over the years. For example, previously (the 2019-2020 season), twenty-seven clubs inked the deals with betting companies, which was sixty-one percent. However, during the 2017-2018 season, the figures were smaller: twenty-two teams partnered with operators. The next season was marked by twenty-six teams having gambling firms’ logos on footballers’ clothes.
In general, betting advertising during sports events is a controversial topic. The UK’s government proposed to cut the number of such ads after their increase. The main reason for this is that its representatives don’t want gambling to become something normal in sports. The House of Lords Select Committee insists that not only football clubs but also other sports teams have to stop their collaboration with betting firms till 2023, although these sponsorships are extremely important for the financing of sports in the country.
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