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Agents of Svenska Spel Received Better Conditions

23 March 2021, 15:24
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The biggest gambling operator in Sweden, Svenska Spel, implemented a renewed reward system for its lottery and gaming agents. Login Casino follows the latest lottery news, now explaining an interesting case from Sweden.

Agents of Svenska Spel Received Better Conditions

Operating in diverse gambling sectors, Svenska Spel has a huge base of operators that help promote the firm's products, primarily in the land-based sector. The biggest part belongs to lotteries, where there are about 2900 individuals from the total 5000. As the income from land-based lotteries is vast, the importance of agents remains considerable.

Major changes to the commission model

Three months ago, Svenska Spel informed its agents about the upcoming positive changes. Among the most notable ones is the increase of sales commission taken by the agents and better compensation if the new customer is added. At the same time, the Swedish gambling giant removed the Saturday fee and compensation for winnings.

Interestingly, those changes come after 30 years of a comparatively stable reward and commission approach. Even after the Swedish market has opened to the diverse gambling operators in 2019, Svenska Spel holds more than 50% of the total turnover in the country.

Read moreWhat are the pitfalls of launching an online lottery business?

Read moreWhy is CPA marketing widely used in the gambling business promotion?

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