According to Parimatch press service, Diamond Platnumz and Parimatch Africa will work together to promote the brand in Tanzania, where the company focuses and helps the audience to understand the industry in the right and entertaining way.
The singer will appear in the betting shops and will be engaged in other PR activities such as promoting Parimatch Africa’s brand in a fun, interactive and responsible manner.
As a part of the campaign, Diamond Platnumz will appear in TV and radio ads, supported by digital, PR and social media as well as in the content around the major sports events.
Lasha Gogiberidze, Parimatch Africa CEO says: “We at Parimatch Africa strongly believe that sports betting should be perceived first and foremost as entertainment, fun and challenging act. Therefore, we have selected the most popular African artist, Diamond Platnumz, to broadcast this message throughout the continent, by starting with Tanzania. Parimatch Africa also has made our first steps here and we try to build our strong brand in this country. We are fired up to win and ready for the new challenges ahead!”
To celebrate Diamond Platnumz joining the team as the brand ambassador, Parimatch Africa is launching a new promotion entitled ‘Burudani Isiyomiza’ (‘True Entertainment’). A wide range of promotions, including free bets, cashback bonuses and specials on all the biggest games will be proposed to the Tanzanian players in the upcoming months.
Dmitry Belianin, Parimath Africa Chief Marketing Officer: “We are delighted to have Diamond Platnumz on board as a brand ambassador. He is an iconic figure in Tanzania and has proven himself as an excellent entertainer, which completely suits our mission and vision. We are confident that this collaboration will bring additional interest to the gaming industry and will magnify Parimatch Africa as one of the top brands in the industry. Diamond will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects Parimatch Africa has planned.”
As mentioned earlier, ICE Africa organizers confirmed that twenty-seven African countries in total would take part in the 2-day conference and exhibition.