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ACE 2019: Why to pay attention to micro-influencers

5 November 2019, 18:20
Votes: 1

Influencers will always be an effective channel to help boost sales and engage audiences. The term micro-influencer has been a buzzword in the last couple of years, but let us define who and what they are: micro-influencers have a modest following of 30,000 followers or less, but these are highly engaged audiences nonetheless. Here’s how micro-influencers may be the key to marketing success.

ACE 2019: Why to pay attention to micro-influencers

They have a highly engaged and loyal audience. They are a trusted source of recommendations because these are real people who are very much devoted to their craft (fashion, fitness, food, and more). Their followers are people who genuinely love their content, and their following will continue to grow.

They can tell the brand’s story.  And they are masters at creating great content. They can tell a story in a personal and authentic way that will resonate with audiences. Whether it’s written content or videos, micro-influencers have great storytelling abilities that will make the brand more relatable.

They are cost-effective. A sponsored post from a micro-influencer costs significantly less than that of a celebrity or someone with millions of followers. Micro-influencers could be kinder to your budget, especially if it is a small business. While they don’t have the fan base of a celebrity endorser, keep in mind that micro-influencers can still deliver quality content and they have a tight-knit group of followers who are more likely to buy the product. 

They can be found by searching one’s own followers or using hashtags. An influencer’s opinion matter very much to their loyal followers and the best ones are those who are already fans of the brand. An influencer who already uses these products is a lot more trustworthy for customers. To find them, it is better to start with one’s own followers and browse the hashtags to search for people who are already promoting this product.

Affiliate Conference & Expo (from 21 to 22 November at the Solaire Resort and Casino) will help to discover tips and techniques about influencer marketing. With less than a month left to go until the inaugural Affiliate Conference & Exhibition in Manila, the event organizer invites everyone willing to book their passes here. Brands can reserve the best location on the exhibition floor to showcase new products and services. All the delegates will be able to join innovative discussions such as the panel on how influencers are making an impact in the marketing game, and network with the best in the business such as Janette Toral, Founder of Digital Filipino who will be talking about how to work with high performing content creators and many more.

About the event

ACE 2019 is the go-to Affiliate Marketing event in Asia for the world’s top Affiliates, Digital Marketers, Merchants, and eCommerce entrepreneurs to gather under one roof. Participants will network with the top successful Super Affiliates, most prominent regional & global field experts & speakers, world’s top global networks, along with top industry investors & advertisers.

Read more: ACE 2019: Sean Si, CEO at SEO Hacker – Interview with an Expert

Read more: Affiliate Conference & Expo (ACE) 2019: Interview with Francis Simisim, Social Light Inc.

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