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888 Holdings and CIE Renewed Partnership Deal

21 January 2021, 14:01
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The Caesars Interactive Entertainment (CIE) and 888 Holdings Plc agreed to continue their cooperation in the US poker market. Login Casino continues following the most interesting poker news, explaining the collaboration's details and how it will help the sides.

888 Holdings and CIE Renewed Partnership Deal

A widely-known company that owns brick-and-mortar casinos across the US, Caesars Interactive Entertainment, renewed its deal with poker provider 888 Holdings Plc. The collaboration is aimed to develop the influence on the US poker market that is actively developing now.

What are the aims of renewed cooperation?

In practice, it also means that 888 will continue to be the software partner for the US WSOP events. At the same time, the sides understand the potential of the digital poker sector. Thus, they will continue the back-to-back promotion of card games, uniting not only CIE's gaming network but also the whole structure to attract new players and reach new jurisdictions.

The decision is going in parallel with 888's plan to implement new approaches and software across the country in the near future. The poker platform is focused on improving the anti-cheating software and security, which are especially vital for online events for real money.

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