David Flynn, CEO at Swintt, is a managing executive with over sixteen years of iGaming experience. In this interview he shares his insights and profound knowledge in iGaming.
With a background in Physics and Mathematics, Mr. Flynn started his career in Gaming when in 2003 he took up the role of Customer Service Manager at PokerRoom.com, managing the rapid growth of the business and later as VP of Ongame Network, the creation of the largest B2B Poker Network. The company was sold in December 2005 to Bwin for €475m. Since then Mr. Flynn has held numerous management roles including Head of Operations at Microgaming, CEO at NYX Interactive which later merged with NextGen Gaming to form NYX Gaming Group and was sold to Scientific Games in December 2017 for €500m. He then moved on to the position of CEO – Operations at Jackpotjoy Group managing the expansion of VeraJohn until March 2019, when he became Co-founder and CEO of the innovative B2B supplier, Swintt, based in Malta.
Please give us an intro to Swintt, the history behind the company and introduction to your products, service and mission.
Most game suppliers focus on mass market games. I decided to start Swintt because I felt that there was a need for a supplier that helped its clients in their chosen growth markets by delivering products and services specific for those markets. The idea was conceived in early 2019, and the company incorporated in May. Since then its been a very fast-paced, focused, sprint to the start line. Only now are we beginning to start the marathon. I say that because, its exactly what it is. We are here for the long-term.
Swintt’s goal is to become the most entrepreneurial and fastest growing content supplier in the iGaming industry! Through the creation of content via our in-house studios, recent acquisitions and partnerships world-wide, Swintt delivers quality games built on local knowledge and data.
Swintt strives to build lasting relationships with its customers and increase player engagement through innovations in game design and retention tools. Our philosophy is to create sustainable iGaming products delivered for a new generation of player.
What is your approach to game development and what features help Swintt stand out?
Our broad portfolio has enabled us to provide something for every player taste while not compromising our focus to produce relevant content for specific markets. There are core elements which form the backbone of Swintt titles – engaging mechanics, exciting bonus rounds, well rounded themes and very light build size. This latter element will be of particular interest to delegates at SPiCE who may be looking to expand their portfolio in emerging markets that struggle with slower internet speeds or less powerful devices. The player experience is first and foremost to make sure our games stand out as reliable, quick and easy to play.
Our upcoming release Panda Warrior will include sticky elements through progressive meters. Players will collect certain symbols to fill the meter; once full, a bonus round is triggered. These features are proven on the market, and importantly we offer saved state so players can return to the game and pick up from where they left off.
You will also be speaking on the “Gamification” topic. What added value will you be sharing with the audience?
Gamification is a method to appeal to mass players and thus increase yield per player, whilst delivering more entertainment value for the players. For several reasons I envisage gaming becoming mainstream rather than VIP lead. Through the launch of SwinttGamify® and the data we have collated, I’ll be sharing insights into what impact a gamification product can have for an online casino offering, including key examples and case-studies.
How many games are currently in the portfolio and are there any new releases coming up?
Swintt boasts a portfolio of 45 games to date, with new content delivered monthly. As we grow our company through partnerships and acquisitions, the new studios along with our in-house developers feed content into our global roadmap to allow us to deliver varied and relatable games.
Coming soon, we have Golden Genie releasing later this month which has a sensational bonus round with huge win multipliers – perfect for the streaming community. In December we have the aforementioned Panda Warrior, a major release where we have worked with external design teams for a fresher visual impact to keep our output diverse.
Can we expect additional partnerships this year?
The reaction from the market has been tremendous, with many operators saying that we have “hit the mark” with our strategy. In just the past few months we have been very busy signing several agreements for the licensing of our products, with many more agreements in the process.
Where do you see the company headed in the next five years?
I’m really looking forward to continuing Swintt’s story to become the leading provider in the markets we chose to be in. Our initial focus has been Central Europe, and of course with the SPiCE event we hope to expand that focus further. As consolidation continues in the industry, we’ll continue to look out for partnerships with quality game providers that have a unique offering, ideally focused on one or several regions. Ultimately, the delivery of phase three of our offering, which is to provide a platform that enables players to do good for the world, via our Swintt Play-it-back product.
What do you look forward to by being a part of SPiCE 2020?
Relationships are the most important thing in business, so I’m really looking forward to meet with like-minded people who want to develop and create amazing products for an amazing market. The current agenda and speaker line-up is really interesting, so I’m eager to listen to the market and understand the needs and desires from people that really know the market.
In closing, is there anything else you’d like us to know about Swintt games and the products.
I could go on for hours about our innovative systems, games catalogue, branded games that are in the pipeline, charitable focused products and games specific for regional markets, but instead I’ll simply say, come by our Swintt stand and say “hello”. Let’s start a dialogue about your business needs. I’m certain we will find a lasting partnership.
David Flynn looks forward to meeting all the attendees in person at SPiCE 2020 in Goa.
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