Eventus International spoke with Francis Simisim, CEO at Social Light Inc. A Tech Entrepreneur by heart has started successful Tech companies such as WhenInManila.com, Blogapalooza, and Social Light Inc - Placing WiFi in communities for nation-building and monetisation. He is also the organizer of Techtonic Summit, the biggest tech conference in the Philippines with 10K attendees.
What can you tell us about your presentation for ACE 2019? What are some of the major takeaways you hope participants will gain from your presentation?
I'm excited to share about doing affiliate marketing in physical spaces. The takeaways are:
- Creative ways to generate and track sales in developing countries
- New ways to promote to the unconnected market (C, D & E Class markets, aka 'masa')
What can you tell us about Social Light? How do you help businesses and how are you able to provide internet access to low-income communities?
We place WiFi in low-income communities (75M+ Filipinos are unconnected) to empower and enable communities to get connected.
How does Vayafi work? How does this tool benefit brands, affiliates, and customers?
We work on the network, enabling brands to push ads and track offline sales and inventory while enabling affiliates (telcos and ISPs) to monetise a new untapped market, and for users to have access to cheap and reliable internet in their communities where data and internet subscription is unreachable and expensive.
In your opinion, how can brands and affiliates have better connections with their customers and audiences?
It's about embedding their brands into what people deem useful. In our case, we give users access to the internet after viewing ads, enabling users to see that these are the brands that sponsored and gave them access to the internet.
What do you think are some of the major affiliate marketing trends that all stakeholders must be aware of now?
Developing countries are unique; while eCommerce is trending, the majority of the transactions or purchases still happen offline. It is how we can solve this problem to get people connected to generate purchase data or to track it while they do offline purchases.
What do you hope participants will take away from ACE 2019?
New insights, techniques and strategies in conquering affiliate marketing in developing countries which don't have the same luxuries or amenities as the developed countries.
About the event
ACE 2019 is the go-to Affiliate Marketing event in Asia for the world’s top Affiliates, Digital Marketers, Merchants and eCommerce entrepreneurs to gather under one roof. Participants will network with the top successful Super Affiliates, most prominent regional & global field experts & speakers, world’s top global networks, along with top industry investors & advertisers.
As mentioned earlier, Eventus International announced the list of key reasons to visit the Affiliate Conference and Expo (ACE) 2019.