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BoyleSports – Ireland’s Number One Retail and Online Bookmaker

Author: Catherine Lysenko
7 October 2020, 17:49
Votes: 2

BoyleSports is undoubtedly on the list of top five Irish bookmakers. This company covers all betting sectors: retail, online, and mobile. It deserves being number one in Ireland’s betting news.

BoyleSports – Ireland’s Number One Retail and Online Bookmaker

If you ask any citizen of Ireland what is associated with betting in the country, he or she will surely answer that it is BoyleSports. The operator holds a strong position in the Irish bookmaking market by delivering up-to-date and reliable services to bettors and people who search for gambling entertainment.

General information about the bookmaker

BoyleSports started its way in the betting industry almost forty years ago. That is why it isn’t surprising that it has been operating during various periods, with different gambling regulations and conditions. It only strengthened the company and made it especially attractive not only for local and international players but also for investors and other operators.

It is worth mentioning that BoyleSports is a good example of a gambling company that has begun with the retail sector and succeeded in proceeding to the online vertical and the segment of mobile solutions. Unlike other betting services providers that started working during the non-Internet era, BoyleSports followed the IT trend and entered the market of online betting products.

However, its success in the retail sector shouldn’t be underestimated. The operator has hundreds of bookies around Ireland. The main step that has made BoyleSports the strongest and the most influential bookmaker in the country is the acquisition of thirty-three retail points, which have belonged to William Hills earlier. It gave a considerable boost to the further company’s development. In addition to this, it approached the UK betting market as well. It happened in 2019 when the company acquired another independent operator – Wilf Gilbert.

Concerning such speedy progress, BoyleSports is always among the betting operators that become the most much-in-demand companies for partnership and sponsorship. That is why it isn’t surprising that the company, which provides services for betting on horse racing, has become the sponsor of the Irish Grand National – a prestigious Irish event.


BoyleSports couldn’t neglect football, which is also one of its priority directions in betting services. The sponsorship of the English Football League Championship was one of the most important events in the company’s history.

As we can see, BoyleSports doesn’t lose any opportunity in the retail sector. What about online solutions? It goes without saying that its website is as popular as retail shops. Moreover, with the development of Internet technologies, gambling has started to switch to the online format gradually. Being a modern company that is well aware of all trends in the market, BoyleSports has launched the website as well. The operator has extended its library of gambling products and added more solutions, in addition to sports betting. This has allowed the company to increase the number of its consumers because not only bettors but also other gamblers visit the website to play every day.

The BoyleSports website includes such types of online gambling entertainment:

  • Betting on more than thirty sports.
  • Casino and live casino services.
  • Poker.
  • Bingo games.
  • Lotto betting.

It is important to mention that BoyleSports has been always standing out from the crowd thanks to the creativity of its solutions. One of the examples is lotto betting – an interesting variation of traditional betting on sports. Bettors can choose lotto from a wide selection of available products, including Daily Millions, Irish Lotto, Lucky Stars, UK Lotto, Australian Lotto, etc. However, even this uncommon betting type wasn’t enough for the company. That is why it has launched the financial betting service based on binary options. As for other non-traditional sports for wagering available on the BoyleSports website, it is esports betting, for instance.

How much money does the company generate?

We can speak much about the operator’s products and achievements in the betting market, but these words are nothings without proofs in monetary terms. So, how much money does it make? According to the latest data, BoyleSports’ turnover is estimated at €1.5 billion (2017). Its approximate annual revenue is ten million dollars.

boylesports app

To be more specific, there are a lot of mentions on the web about BoyleSports’ increases in revenue. Being one of the leading sports betting services providers, the company is constantly growing its income. For example, in 2018, it has fixed the increase in turnover by sixteen percent in the digital sector. However, even online services weren’t so profitable as mobile solutions. The BoyleSports application has brought a 23-percent growth to its mobile sector. It became even more popular than the Bet365 mobile app. Let’s consider the application in more detail to understand the secret of its success better.

BoyleSports app: top-rated in the App Store and Google Play

There are hundreds of betting applications in the App Store and Google Play. It isn’t a problem to find the mobile platform for wagering on sports. At the same time, not all apps are equally popular among bettors. Some of them are downloaded more often, while others get low rates and remain unnoticed by the owners of mobile devices. Why does it happen? The reason is that some companies promote their apps and develop high-quality products, and others don’t. However, very often, mobile products get many downloads because of the connection with a certain brand.

In the case of BoyleSports, its application appeared after the operator had entered the retail and digital betting markets. The company has already established itself as a bookmaking brand, so users are searching for its application in the stores.

In general, BoyleSports has added common features to its app: promotions for mobile users, one-touch wagering, live streaming solutions, in-play bets, etc. Nevertheless, it is among the most top-rated betting applications for iPhone and Android.

BoyleSports: login process, payment methods, and licensing

BoyleSports has its head office in Dundalk, Ireland, but it is registered as a Gibraltar company. It holds the license issued by the Gambling Commission to offer its gambling services to the UK bettors. The bookmaker is also licensed by the Government of Gibraltar and controlled by its regulator.

boylesports bingo

The BoyleSports website has a wide selection of payment options available to online bettors. Among them are the following:

  • PayPal;
  • Paysafecard;
  • Euteller;
  • Apple Pay;
  • Google Pay;
  • Giropay;
  • Trustly;
  • etc.

It isn’t difficult to register on the website or in the mobile app. Users should provide standard information required by the majority of legal online gambling services.

The most popular activities on BoyleSports

Boylesports’ horse racing betting

Wagering on horse racing is one of the most popular activities on the BoyleSports website. The section with this kind of betting includes several subsections. They are the following:

  1. Today’s races in the UK or Ireland.
  2. Tomorrow’s races in the UK or Ireland.
  3. Daily specials.
  4. Racing specials.
  5. Virtual horse racing.
  6. And some others.

Registered users can place bets on favorite horses quickly and easily. The website also has the schedule with the events in certain venues.

Wagering on football

It is difficult to decide what betting type is more preferred by the UK and Irish users: horseracing betting or wagering on football. Both activities attract bettors immensely. That is why the bookmaker offers a user-friendly betting interface and excellent features for putting stakes on this type of sports.

It is worth mentioning that you will find an extensive list of countries to bet on the BoyleSports website. Among them are Portugal, Scotland, Holland, Spain, Germany, etc. Bettors can also choose the section with the popular matches and wager on them as well. The operator provides the in-play betting option and the opportunity to wager on e-football. 

Boylesports’ lotto betting

In addition to traditional betting, BoyleSports has included other gambling entertainment to its digital platform. Lotto and lotteries are among them. The bookmaker allows users to bet on lottos from various corners of the world. The process of wagering isn’t difficult: users should select several numbers in a ticket, choose a draw, and specify stake. After providing this information, a bettor will see how much he or she can benefit from this ticket if it appears to be winning.

boylesports lotto

Bettors can use the data from the “Results” and “Schedule” sections to find out more about previous results or new dates for their announcement. It simplifies the lotto betting process significantly, as users don’t need to search for the numbers somewhere on the web.

BoyleSports’ bingo games

Although bingo games aren’t so popular as betting or the lottery, they still have many fans in Great Britain, Ireland, and around the rest of the world. BoyleSports offers a wide range of bingo products, which will be interesting for any player.

The website has several bingo rooms with various conditions and rules. For instance: Baboon Bargains, Lions Lair, Hippo House, Deal Or No Deal Bingo, Zebra Stripes, and more. Players can visit a special lobby where they can find out when the next game will start, the cost of participation, and the amount of reward.

Read more: BetVictor review: pros and cons of the bookmaker

Read more: Live Betting: Paddy Power’s solutions

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Frequently asked questions

Does BoyleSports do cash out?

The cash-out option is available for selected events.

What time does BoyleSports close at?

It closes at 9.30 pm.


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