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William Hill: Review of the Bookmaker

Author: Rode Arteaga
20 January 2020, 17:42
Votes: 1

The bookmaker William Hill is named after its founder, William Hill, the British who started it in 1934. During its operation, the sports betting company has acquired a huge number of partners and got to the top of world rankings.

William Hill: Review of the Bookmaker

With the advent of the Internet, William Hill began to offer interactive sports bets – this happened in 1998, and ten years later it launched a new resource, which is now translated into many of the world`s languages.

Today Russian customers and players from the CIS countries can bet on the Internet, using mobile versions or in thousands of betting shops of the bookmaker throughout the world. Every day, according to the statistics, William Hill employees take a huge amount of bets, which exceeds 1 million bets per day.

The headquarters of William Hill is in London; however, several offices are located in Gibraltar and in Ireland. In addition to sports betting, the company operates casino games, develops poker and online bingo games.

William Hill Sports Betting Company is:

  • High-quality software for bookmakers.
  • Best offers for customers.
  • Variety of bet types.
  • The widest range of events.
  • Attractive bonuses, prizes and promotions.
  • A huge number of betting shops in the regions of Great Britain and Europe.
  • Professional analytical work on the compilation of lines and odds for bets.
  • Providing customers with video broadcasts of matches.
  • The possibility of obtaining statistics and game history.
  • Unique online casino service offers.

It is interesting, that the William Hill software is characterized not only by these opportunities. Furthermore, during the game, the client can see additional functions and options that will help him to choose the lines, determine the size of bets and increase the chances of winning.

Read more: Sports Betting: Leisure, Opportunities, and Risks

General Information About the William Hill Betting Company

  • The number of betting shops – 2 300.
  • Number of employees – 15 thousand people.
  • Profit turnover per year – 15.5 billion dollars.
  • Bets mobile traffic – 450 thousand players.
  • Betting on the Internet – 292 thousand customers from 170 countries, more than one million bets daily.
  • Types of bets – 120.
  • Sports betting – 30 types.

William Hill Website

William Hill Website

The official William Hill website is as informative as possible. It has all necessary functions and detailed information on the game, bets, promotions, sports and other events divided into sections – everything a player may need. A separate tab contains information about the William Hill online casino.

The site of the bookmaker platform is characterized by easy navigation and clear functionality, where each page is as informative as possible and provides answers to all emerging questions of players. Experts point out that the betting software of this operator has maximum functionality.

Registration on the William Hill Bookmaker’s Site

This process is not much different from similar on other gaming sites, but remember that all data should be entered only in Latin characters. Having clicked on the link "Registration", the client receives a form on which it is necessary to specify:

  • Name,
  • Last name,
  • Email address,
  • Telephone number,
  • Country,
  • Postal address (with zip code),
  • Login,
  • Password.

Here, as in many electronic systems, the client needs to come up with an answer to a secret question, indicate the preferred currency for the game, the type of limit and deposit.

In order to place bets, verification or proof of identity is also required, which means the customer must provide the William Hill administration with color copies of his documents confirming the fact that he lives at the address indicated in the registration form.

Read more: Betting on Zero: Strategies to Win

It is also necessary to send scans of your bank card (if the client intends to pay with it). All copies shall be sent to the William Hill bookmaker’s address listed on the site.

Besides, the administration may conduct the additional check, for which the player is required to have copies of all these documents, but already certified by a notary. Moreover, sometimes for the final identity confirmation, the client will be asked for a photo of his face, made with an opened passport in his hand. (Read below about opening an account).

Registration on the William Hill Bookmaker’s Site

The registration form also includes useful services for players: live chat and Russian-speaking customer support. By the way, the support service is also on the main page of the site, so it’s quite difficult to “get lost” using it – the functionality of the bookmaking software is excellent.

In addition, there is information about the license below on the main page (where it is supposed to be) – its number and issuing authority. In this case, the jurisdiction of Gibraltar is indicated, as well as the head office address. Besides, it is noted here that betting is available for adults only.

Via the support service of the website you can receive data on real-time bets; learn more about bet types, insurance, methods of withdrawing funds and a lot of other useful information – everything a client may need. William Hill bookmaking software makes the service as accessible and functional as possible.

Payment Methods and Payment Systems

We accept:

  1. Debit and credit cards.
  2. Vouchers and prepaid cards.
  3. Bank transfers.
  4. Online banking.

The site indicates the possible payment and withdrawal methods: Visa, MasterCard, Maestro, QIWI, WebMoney, Yandex.Money,, Neteller, Skrill, Entropay, ClickandBuy, CashDirect, PayPal, INSTADEBIT, Bank Transfer, Cheque. The minimum deposit is 10 euros.

Read more: Cryptocurrency and Blockchain in Betting: Tasks of the Technology and Ways of Its Implementation

Experts and players acknowledge the convenience and reasonable terms of all financial transactions. It is also possible to transfer funds from the betting account to the casino account and vice versa – an online casino with a large number of offers for players operates on the William Hill website. Thus, the bookmaker software includes a package for online casino services.


As for bets, they are accepted even for musical and show business events, not to mention racing and a wide variety of sports, so the lines are very extensive and versatile. Furthermore, the betting odds of the William Hill Betting Company are rather high.


Live games, which are very popular among players, stand apart. This operator’s bookmaking software allows customers to make the live game exciting and realistic.

Types of Bets

The William Hill betting platform allows you to make single (ordinary) bets for one outcome of one event, as well as express bets – those for two, three and four outcomes. You can learn more about them in the tab “Types of bets”.

Forecast bets, where you need to predict the outcomes of the competition (for any place), as well as bets on American racing and double betting, are also proposed.

System Bets such as Trixie, Patent, Yankee, Lucky 15 and others are available as well. These are types of bets consisting of several express bets with forecasts for the outcome of some of them (2-4 choices). For example, Patent bet includes seven bets with three choices.

Handicap is another type of betting. It is necessary to make a forecast on the outcome of the match a handicap was applied to, and this handicap will be added to the specific result of the game. There are several varieties of such bets (see the William Hill bookmaker’s website).

Sports betting software is distinguished by the possibility of making interesting and diverse bets, and the above-mentioned ones are divided into several more types.

Read more: Bonus Hunting: Is It a Fraud?

Bonus Promotions

Insurance for express bets. This promotion means that the player can place express bets and receive returns (free bets) in case one of the predictions is wrong.

Super substitution. The promotion is convenient for those who bet on specific athletes – if one of the game participants is out, then the bet is transferred to another player who has replaced the last one.

Bonus for casino users. This is the usual bonus for new players which amounts to 100 percent of the deposit – a great way to attract players to the site.

Irish Lottery. A typical 6 out of 49 lottery. Everything is simple and clear, as well as it is an additional way to win.

Bonus for a poker beginner. A new player who bet $20 in a Texas Hold'em game receives a bonus of $75 as a gift.

Betting Features

Betting Features

William Hill Bookmaker’s quality betting software makes it possible to bet on a huge number of events of various sports.

The list of the main sports for betting includes:

  • football,
  • hockey,
  • tennis,
  • basketball,
  • boxing,
  • MMA/UFC.

In addition, there are many of the less popular games you can put money on such as cricket, horse racing, rugby league and others.

The special offer includes bets on political events in Europe and separately in the UK and the USA. Among them are bets on election results, there are even bets on who is going to be the next president of the USA (13 candidates in total).

Bets concerning the British royal family are on a separate page – it is offered to bet on who will be the next crowned monarch after Elizabeth II, which the Queen herself would apparently not like.

Read more: What is the Future of In-Play Betting?


Online casino services of the William Hill Betting Company are divided into two categories: "Vegas" and "Casino". In the first one, players can find several types of roulette (including 3D Roulette) and blackjack, video poker. A registration bonus of $40 is offered, which the casino returns to the player in case of loss. Thus, there is no even the slightest risk in the game.

This bookmaking software includes several types of roulette. Therefore, we can note the features of 3D roulette, which seems very realistic to the player thanks to a unique software – a three-dimensional image. Blackjack is developed according to standard rules, and it is comfortable to play for both experienced users and those who play for the first time.

In total, there are 30 exciting slots on the Vegas page, including Wild Gambler, Joker Jester, Irish Eyes, Medusa, and Gorilla Go Wild. Each of the slots is designed in bright, intense and cheerful colors, promising inevitable winnings.

The “Casino” section offers table and card games, Marvel slots, simple slots, video poker, arcade games, scratch games, jackpot games, as well as live casinos.

How to Open an Account and Start the Game

How to Open an Account and Start the Game

In order to start playing at the casino on the William Hill bookmaker website, you need to register and download the installation file, which takes a few moments. The process consists of three steps listed on a special download page together with the recommendations on how to start the game.

The last thing you should do to open an account is to confirm your acceptance of the William Hill Terms and Conditions and click on “Create an account” button. After that, a confirmation regarding your account will be sent to your email.

William Hill Casino offers:

  • A huge number of popular games.
  • High-quality software for online casinos with the ability to play in any browser.
  • The ability to use any of the popular payment systems for depositing and withdrawing money.
  • A large number of bonuses and progressive jackpots (up to 500 thousand dollars!).
  • Professionalism and speed of technical support.

It is worth noting that the William Hill Betting Company operates strictly in accordance with the legislation of the specific country, and has all the necessary licenses and certificates for each product. Only licensed companies are among the bookmaker’s partners. William Hill, together with government organizations, is fighting match-fixing and participates in charity events.

Read more: Pinnacle Bookmaker Review

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