Considering how our world has gradually moved indoors nowadays, our lives today revolve around the matter of convenience. Things have become so fast-paced that when you return home post a long day at work, all you want to do is get into your most comfortable attire and just relax.
E-commerce and Internet have brought stores to the front doors, and the boom witnessed in the online gambling platforms has enabled people to play their favourite casino games curled up in their couches, waiting for their favourite pizza to arrive! Let’s understand why online gambling in particular has become a big hit with the Brits.
UK’s online gambling demographics
Gambling has always been the favourite pastime of Brits. Now that it can be enjoyed online, the demographics reveal a fascinating picture. A research carried out by the UK Gambling Commission in the year 2019 showed that the U.K.’s gambling market stood at £ 14.3 billion per annum. Online gambling constituted an impressive 38.6% of that figure. When it came to online casinos, people falling in the age bracket of 25 to 34 years made up 23.1% of all players indulging in it on a monthly basis, thus becoming the most regular players. The next age bracket of 35 to 54 years wasn’t far behind as it constituted 22% of the lot.
What are Brits wagering money on?
- Online slots are the all-time favourite of Brits, with a following of 69.3% players.
- Online roulette is second and enjoys 13.5% of the market share.
- Blackjack is a surprising third with 6.1% of all players opting for this well-known card game.
- Horse racing, golf, tennis and football are the favourite sports of UK punters.
Reasons why online gambling is gaining popularity in Britain
Online gambling has been gaining widespread popularity in the UK. There are many reasons for this; some of which are:
Cost savings. It saves plenty of money and time for people, which gets otherwise spent on travelling to a brick-and-mortar casino. Not to forget the lodging and other overheads involved in the latter!
Convenience. Although there is nothing like getting dressed up and spending a night out at a casino destination, but it’s not the most convenient thing to do when you simply want to enjoy some spins on the slot reels. There is nothing that beats the convenience of quickly depositing money at your favourite casino portal and starting playing games of your choice within a matter of a few minutes. It can even be done at Non-Gamstop sites in case someone has enrolled for the Gamstop program.
Variety. Owing to space constraints, land-based casinos can never counter the variety of games offered at online casinos.
Better winning chance. As online casinos have comparatively lower operating costs, they can pass on that benefit to the players in the form of better Return to Player (RTP) percentages. While stationary slot machines in land-based casinos have an average RTP of 70% to 90%, it is over 94% in the case of online slot games.
Better promotions and bonuses. Although brick and mortar casinos offer specific benefits and VIP programs for high rollers, online casinos reward anyone and everyone willing to just sign up to the platform. Owing to the heavy competition in the industry, online gambling platforms dish out all kinds of attractive bonuses and promotions to both regular as well as starting-out players.
Read more: History of betting on horse racing