There are many factors that can have an impact on a betting website in future. Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, explains what the most common threats in this regard are and what should be done to achieve good results in this industry.
According to the calculations, the UK has approximately 20 million active betting players. It seems to be a lot. However, it is necessary to mention that not all of these people opt for Internet establishments. Some of them follow the traditional way of going to the betting shops where they interact with real people. Others use Betting Terminals for Self-Service that nowadays are quite modern.
Those who are still using online betting services are at the center of attention of the major active websites. These websites are trying to do everything to get spotted and give offers that would draw more and more customers.
The expert shares his knowledge about the principal threats that can prevent betting websites from achieving their goals and that cannot be left uncared.
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Limited choice of options
Most betting websites frequently cover only the most popular sport (football, cricket, basketball and so on) forgetting to do the same with others. People are bored with similar offers, they know enough about them. One of the key secrets to achieve success is not to forget about less popular sports while covering the most heralded ones. Even the least popular sports have some loyal fans who want to bet regularly.
To stop doubting this method is effective, just visit the most successful betting websites. They achieved their goals thanks to the combination of both the world competitions and the tournaments that are mainly interesting for the local audience. Therefore, every betting business has to understand the needs of their customers and to do everything possible to meet these needs.
Choice of an odd provider
It is extremely important to choose carefully an odds provider. The most popular betting websites always try to select a provider who can guarantee the realistic, well-counted and flexible odds. Getting such odds, customers do not have a feeling that they can find much better options.
While there are a few reliable odds providers selected by most of the sportsbooks, new odds providers emerge and enter the market with more risky odds. Therefore, selecting the odds provider is much more important that might seem at first glance.
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Even if the offers are of a wide range and of good quality, it sometimes is not enough to have a significant revenue. The third secret consists in handling a lack of proper visualization. Nowadays people want more than a wide range of good offers – they need the proper set of information served in an attractive way. The solution here is quite simple: using a selection of sports widgets dedicated to every event can handle this issue. It is really important since poor choice of widgets might only alienate potential customers.
To conclude, all three above-mentioned features are essential for online betting websites. They will allow customers to enjoy live sport and betting experience, as well as websites’ owners to have a satisfying income.
As mentioned earlier, the Brazilian government has launched sports betting consultations. However, many citizens claimed these consultations have not started yet.
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