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BetGames Is Winning the Market: The Company’s Story (Updated)

Author: Catherine Lysenko
5 January 2021, 16:44
Votes: 6

Betting news often highlights BetGames as the leading company in the bookmaking market. It isn’t surprising as it has been a pioneer in many verticals and an innovator that isn’t afraid of changes.

BetGames Is Winning the Market: The Company’s Story

BetGames is a gambling solutions provider, which has combined unique betting opportunities with traditional lottery games. Although its betting product and the features related to it remain the company’s main focus, its variations of Lucky and other table games are also among players’ favorite products.

BetGames.TV: facts in figures

BetGames was founded in 2012 in Vilnius, Lithuania. It was created by several CEOs who wanted to bring something new to the world of digital betting. Each of them had significant experience in this market and plenty of knowledge to implement there. The business needed only five years to gain the top level of the betting sector. Through promotions, partnerships, constant product development, and efficient marketing strategies, it achieved great financial results and became the brand with a crystal clear reputation.

In addition to this, the operator is a reliable gambling services provider as it holds several licenses. One of them is a Remote Gambling Software License provided by the United Kingdom Gambling Commission. It allows the company to offer its products in the strictly regulated UK market because getting a license for online gambling in Europe isn’t an easy task. The operator is also authorized by Lithuania, Latvia, Romania, South Africa, and Curacao Gambling Commissions. Moreover, BetGames has certificates that allow it to operate in Bulgaria and Italy. Malta gaming control board classifies the company as trustworthy and fair as well. At the current time, the operator has pending certifications from Colombia and Sweden.

Here is the most important information about BetGames and events that have influenced the company’s operation considerably, represented in figures and years.




Launch of the first BetGames’ live dealer product – Lucky 7.


The company gets the UKGC license.


Award in the nomination for “Rising Star in Casino Innovation”


BetGames increases its market share in the Latin American region and signs the deal with Logrand Entertainment Group.


BetGames partners with Microgaming.


The company partners with UltraPlay.


The company inks the deal with NSoft.

The table includes only the major company’s partnerships, however, it constantly develops its business ties and expands its global coverage. BetGames is a gaming solutions provider for both casino market sectors online and offline. Top gambling companies are among its clients: Parimatch, Betway, Dafabet, etc.


BetGames review: products and solutions for operators

BetGames has a lot of opportunities for both players and gambling-related companies. However, before considering them in more detail, it is worth mentioning all gaming and betting products the company offers.

  1. betting on poker;
  2. betting on baccarat;
  3. Lucky 5, 6,7;
  4. Dice/Dice Duel;
  5. Wheel of Fortune;
  6. War of Bets;
  7. Six plus poker.

Its gaming library may seem poor at first glance, but it isn’t so. BetGames have developed unique betting services that players can scarcely find on other websites.

BetGames’ betting product

The operator offers standard fixed odds betting, but it differs from other similar products immensely. The thing is that the company provides live dealer betting services. This solution allows bettors to participate in games that take place in real time. These matches are streamed to them via cameras with high resolution, so they get realistic pictures of what is happening in the room. It creates the atmosphere of a land-based gambling establishment and preserves the excitement and tension peculiar to it. Moreover, users can enjoy this entertainment not only on their personal computers but also on mobile phones or tablets.

This live dealer solution became a revolution in the world of online betting. It has lifted the level for the company’s competitors considerably as they need to search for something special to impress their customers more than this product does. This solution is undoubtedly matchless and exclusive. That is why the live dealer betting broadcasts have helped the company to enter so many markets and become popular there. It has introduced a fresh approach to betting entertainment and succeeded there.

Other BetGames’ products

As has been already mentioned, BetGames has started its way in the gambling industry, focusing on lottery games. Although such gambling services aren’t something unusual that constantly attracts players’ attention and increases traffic, the operator has found the way how to make them high-demand.

betgames tv

It has implemented innovative features, perfect design, and exciting gameplay in its products. This helped usual lottery games to become extremely interesting for players. The major advantage is that Lucky 5, 6, 7 are live dealer games, and it makes them more dynamic.

BetGames’ solutions for gambling services providers

BetGames is among the strongest online casino software providers that are the number one choice for gambling companies. Its perfect reputation and respectable licenses the company holds make it a reliable partner for any business. However, the company’s high-quality products also contribute to the overall awareness of its brand.

Here are the top advantages of BetGames’ platform and software:

  • Players can bet on several games on the same screen.
  • The platform allows bettors to choose between several risk levels.
  • BetGames offers a wide range of customization tools for partners.
  • Partners can easily integrate BetGames’ solutions via API.
  • The company’s coverage includes the most profitable countries in such regions as the CIS, Europe, Africa, and Asia.
  • It offers multilingual gaming products, which means a wider audience of users.
  • The developer offers a small but unique gaming portfolio.
  • All games are streamed to bettors every day around the clock.
  • Its solutions based on cloud technology are available to both virtual casinos and the retail sector. 
  • Partners get custom designs of the interface.

What strategies did the company use to succeed?

BetGames is an example of a successful strategy case as the company has gained impressive results. Several factors have helped it to become the leader in the casino industry:

  • The exclusiveness of its products. It is needless to say that BetGames’s betting features are its main advantages. Wagering on baccarat and poker isn’t a traditional sports betting. Those who get bored with classic bets on sports matches are seeking for something new, and the operator is ready to offer them a fresh approach to gambling.

betgames review

  • A big number of partnerships. The company is constantly signing agreements with various gambling companies to extend its coverage and enter new markets. Its strategic deals are well-thought-out steps that allow the operator to improve its presence in the most popular markets in the gambling industry. This approach to business development has made BetGames one of the fastest-growing gambling-related companies. What is more important, the operator is focused only on regulated regions because it cares about its brand image.
  • Innovations. The gambling services provider is working on making its content innovative in terms of design and technologies. That is why its games include the digital video format iFrame that improves the watching and betting processes, delivering the best gambling experience.
  • BetGames also creates calendars with beautiful women pictured on them. It is a great promotion tool as calendars support the main idea of the brand – “Never ending pleasure”.

Why is BetGames Africa so popular among players?

Maybe, BetGames isn’t on the list of the best online poker sites in Africa, however, it is undoubtedly very popular as a betting platform and an online service where players can enjoy the Lucky game. In addition to this, they often play such games as Dice and Speedy Seven.

The company’s solutions are the most frequently used gambling products in South Africa. Again, thanks to the operator’s efficient promotion strategy, developed especially for this market. First, the company has partnered with Hollywoodbets – a licensed betting service, oriented towards users from Africa. This deal has helped BetGames to start providing its services without big risks, as the company operates as a partner. Moreover, it has also entered into partnerships with many retail shops, including Hollywood Hillbrow and Hollywood Alberton, so bettors can enjoy its services on the website or at a bookmaker’s office.

betgames Africa

It is important to mention that sports betting is extremely popular in Africa. This vertical is constantly growing and increasing in revenue. The market is well-regulated and mature, although it has been established not so long ago. The last decade is very successful because it generates billions of dollars every year. According to recent reports, fifty percent of African adults are involved in betting.

There are two directions for betting in the region: football and horse racing. On the one hand, they are enough for customers, for whom football is the major kind of sport. At the same time, bettors want to try alternatives. BetGames has introduced an absolutely new product to the interested audience that is ready to consume it. Mobile gambling is a common practice in Africa, and the operator has seen an opportunity in this by offering such solutions. All these factors allowed the company to grab a considerable market share.

Read more: Top-level sports betting platform providers

Read more: Ultimate guide to Bet365 mobile app

Frequently asked questions

How to transfer money from BetGames Africa to the Hollywoodbets account?

Provide the Hollywoodbets account number, the sum of money, and click the Transfer button.


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